Tulsa Photographer - Beauty Photography

Beauty photography is a specialized area of photography. Beauty photography is a photograph or digital image of a professional model's face only sometimes it can show the entire body, but mostly it is close up head shot photography. Just as an artist paints a portrait, the professional photographer and or digital retouchers enhance close up beauty head shots with photoshop. I'm talking about the beauty industry, it's a multi-billion dollar industry that demands high quality images. Everything about beauty photography takes time and is very well thought out. It's not a photo snapped on the fly with a phone and a filter applied. The model is always a professional model hired by the brand or their advertising company to represent ideal and modern beauty. The photo is not taken with a phone but a high quality digital camera. The photographer is hired because they specialize in beauty, fashion and model portfolio photography. They realize that the end result for the image is to make the consumer want to buy cosmetics, skincare, hair care and even jewelry advertisements. Another demand for beauty photography comes from professional models and actors who need retouched beauty head shots in their portfolios. A lack of a professional head shot in a model or actor's portfolio tells me they are not serious about his or her career and not a professional model. Modeling agencies will always want their models to have beauty shots in their porfolios. The finished head shot is aspirational and it's goal is to stir emotions to buy the makeup or skincare or hire the model to advertise your beauty or skincare product. High end digital retouching is needed to attain this aspirational image of beauty. Nobody is perfect, even professional models need retouching to obtain the smooth skinned faces we see in makeup and skincare advertisements. Even when the model has good skin, sharp images show pores in the skin which can be softened using photoshop. Child models need a little retouching in their headshots, children have dark circles and sometimes bags under their eyes, these can be lightened using photoshop. Professional models need retouched beauty photos and head shots in their portfolio so their modeling agent can market them to the better clients and brands that will pay top dollar for beautiful faces to sell their products.